The sports business is one of the most profitable industries for investors in the Internet space. This trend is relevant to the background of several events. Despite the positive elements that the industry promises, some investors may still face some issues that they need to be prepared for. The main obstacles that an investor may face in the online sports industry and solutions to these problems are the key aspects that will be discussed in this paper.
While selling online sports products, some investors may encounter problems. Firstly, investors may face troubles with supply chains for companies caused by external factors (Becker et al., 2021). Based on this situation, it is necessary to find choices for buying the required raw materials, resources, and goods for online sale. Secondly, new companies will have to compete with already established and entrenched brands in the field, such as Nike, Adidas, Puma, Reebok, and many others. If these firms are only “imitating,” investors may not help them. It is recommended for businesses make a brilliant brand promotion strategy, improve products, and strive for individuality and ease. Thirdly, there is a risk that the level of preparation of projects does not meet an investor’s requirements. Thus, investment projects should have a high thorough, and competent preparation level.
Fourthly, high investments will be required for new sports clothing, such as raw materials, resources, human labor, website development, and design. Investors need to be patient because the costs should pay off with well-built brand promotion tactics in the online space. Fifthly, investors may also face unreasonable requirements of the applicant for guarantees of investment provision at the very first stages of consideration of the investment project. Therefore, it is essential to establish communication between offerors, consultants, and investors and reach a common consensus.
In conclusion, sponsorship in sportswear online often implies working on coverage, brand awareness, and prestige. The sports business is profitable, and the need for a healthy lifestyle increases and develops every year. The main mistake that sponsors make is that they perceive a sponsorship contract as a movie ticket when one pays once and does nothing else. However, this is a misconception and a fundamentally wrong train of thought.
Becker, S., Berg, A., Kohli, S., & Thiel, A. (2021). Sporting goods 2021: The next normal for an industry in flux. McKinsey Insights. Web.