The Eco Textile App Launch Challenges and Risks

Introduction

Eco Textile is a sustainable AR app aimed at reducing the risks and improving the experience of online shopping by providing a variety of user-friendly features. This application offers shoes, clothes, and accessories to men, women, and children with reduced purchase threats. Eco Textile delivers a unique and quality shopping experience to European customers by utilizing an improved reality environment. Furthermore, the app aims to use various features to ensure safety when purchasing products online.

The customers will have the chance to touch and feel the items behind the screen before purchasing them, which will ensure that they are more familiar with the products and order according to their preferences. Also, the application has a 360- deg sensor that can detect the client’s particular size measurements and develop a personalized avatar for trying shoes, outfits, and fittings on an accurate scale. This feature will allow the buyer to see how they would look when wearing an item and let them try on various products that could be of interest to them (Hodges & Link, 2019). Also, the Eco Textile app recommends customized services to the customers when they require them. These features and the user-friendly environment will give clients the sensation that they are interacting with the items.

Launching

The launching of this application will take place through various stages. Firstly, there will be a survey of the market to answer questions concerning the app and find ways of solving problems that may arise. The next step will be to develop a prototype and test it to ensure the Eco Textile app has no defects during implementation (Fukuda, 2020). After testers and other users have confirmed that the app is performing optimally, a supply chain of trusted vendors is then established. Finally, there will be the use of various promotion mediums including social media and email campaigns to acquire the public’s attention and build customer trust.

Challenges and Risks

The Eco Textile application offers a quality experience to its users, but this idea has challenges and risks. The challenges range from development, launching, marketing, and partnering (Malhotra et al, 2017). The primary technology issues include the need for increased remote internet speed, robust digital conferencing platforms, data mix-ups caused by AI, and data privacy and phishing challenges. Also, marketing is a challenge because instant results are not achievable. There is no analysis of the user trends and behavior. It is challenging to acquire a reasonable budget, and other successful online shops are also present.

Furthermore, the development of customer loyalty is another challenge in the implementation of the Eco Textile app. This is because client loyalty is essential, even if the online platform is best-designed and provides many items and smooth functionalities (Müller et al, 2021). Also, face-to-face interaction is limited, therefore, attaining customer trust and constancy requires a lot of effort and time. Finally, there is the challenge of advertising since the price of digital marketing is rising, and there is a high probability of influencer marketing becoming ineffective.

Recommendations

Various measures ought to be taken to guarantee the success of this innovative idea. Firstly, the adaptation of flexible technology with the latest tools will add value to the Eco Textile app and reduce competition (Udriyah et al, 2019). Secondly, adopting a mobile-first approach in the app’s development will improve customer convenience since most people no longer prefer desktops. Thirdly, the integration of advanced analytics in the app will enable understanding of customer interests, preferences, and behaviors (Müller et al, 2021). Moreover, developing a secure marketplace, a guarantee of efficient supply chain process, and identification of social commerce opportunities will assist significantly in dealing with everyday challenges and risks encountered when shopping online.

References

Fukuda, K. (2020). Science, technology and innovation ecosystem transformation toward society 5.0. International journal of production economics, 220, 107460.

Hodges, N. J., & Link, A. N. (2019). Innovation by design. Small Business Economics, 52(2), 395-403.

Malhotra, A., Majchrzak, A., Kesebi, L., & Looram, S. (2017). Developing innovative solutions through internal crowdsourcing. MIT Sloan Management Review.

Müller, J. M., Buliga, O., & Voigt, K. I. (2021). The role of absorptive capacity and innovation strategy in the design of industry 4.0 business Models-A comparison between SMEs and large enterprises. European Management Journal, 39(3), 333-343.

Udriyah, U., Tham, J., & Azam, S. (2019). The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428.