When I looked up Bill Ford’s management of Ford Company, I found an article on how a change in leadership would transform Ford company in the future. The reshuffles in management came just after the company had suffered a whopping 40% drop in the stock (Thomas, 2017, para. 5). The article highlights a change in leadership where Jim Hackett replaces Mark Fields as the company’s CEO. As Thomas Laureen writes in an article on CNBC, Ford Company’s future needs for innovation through accelerated decision making.
Team-oriented decision-making was used in the change of management by the Ford Company. When Bill Ford got questioned on the firing of Mark as CEO, he referred to the meeting by claiming that he resigned after a previous session (Thomas, 2017). According to Ford, the changes resulted from team-oriented decisions that saw the need to bring in an innovative CEO. Moreover, the decision was also based on the shareholders who were not happy with the staggering financial results. Therefore, to secure the company’s vision and culture, a team-oriented decision was made, focusing on the future through transformational leadership.
The article also presents an emotional approach that appeals to and connects the audience to Ford’s future vision. The company makes changes at a time of poor performance and new emerging technologies requiring fast decisions in innovation. Bill Ford takes the opportunity to say, “I am pleased with the progress we are making, but there is always more to do, and speed is important” (Thomas, 2017, para. 7). This statement is relatable to most of us who might want to shun the company for its poor performance. Still, Ford illuminates the situation by presenting the unlimited possibilities of the future. By emphasizing positive emotions, Bill uses his emotional intelligence to effectively regulate potential investors by providing them optimism, enthusiasm, and drive (Muenjohn et al., 2018). The use of emotions in this article informs on its bargaining power and ability to provide hope in desperate circumstances.
Muenjohn, N., Adela, M., Mario, F., James, H., Martin, F., Bernard, M., Ali, I., Sarah, B., Jenny, W. (2018). Leadership. Cambridge University Press.
Thomas, L. (2017). Bill Ford says new CEO Hackett will ‘transform Ford for the future.’ CNBC.