Hypertension presents one of the biggest danger to people’s lives. If not taken care of, the complications of hypertension may seriously damage citizens’ health. To eliminate the risks of high blood pressure, and Educational Media Campaign. It is necessary to consider the legislative aspects which can promote or limit the campaign’s objectives.
Influence of Existing Regulations on the Campaign and their Assistance in Its Enactment
Current laws and regulations have a great impact on health promoting efforts. Campaigns depend on the economic possibilities regulated by law (Schwartz, Ireland, Strecher, Nakao, Wang, & Juarez, 2010). Also, the legislation defines some of the key elements of campaigns by giving them more value and thus promoting their efforts (Tengland, 2010). For instance, defining health promotion as a term allowed people working in this sphere to gain more respect and thus promote their activity. Creators of health advocacy campaigns need to decipher the significant issues (Windsor, 2015). Hypertension campaign is a justified endeavor as research results show how many people are impacted by this health problem.
Our advocacy efforts could greatly benefit from the Affordable Care Act adopted in 2010 (Health and Human Services Department, 2015). According to the Act, a significant role in providing people with sufficient health care is given to public programs. Therefore, our campaign will benefit from this regulation.
Analysis of Methods which Could Be Used to Affect Legislators to Support the Campaign
Without lobbying, a bill cannot turn into law. Thus, it is necessary to apply sufficient techniques in defense of our campaign. The three parts of successful lobbying, as described by Lanier, are like three legs of a stool, each playing role in the stool’s ability to stand (Lanier, 2013). Leg one presupposes formal lobbying presented by independent people who have connections with the officials. Leg two is the grassroots leg, and leg three is political – the one striving to impact the election results (Lanier, 2013).
Professional lobbyists are paid for employing the art of convincing government to adopt a law. Lobbyists’ importance has grown with the increasing complexity of the legislative system. Grassroots lobbyists are the ones who become most powerful when it comes to electing the officials: they can exercise their right to vote which can change the course of an issue. The third group of lobbyists is connected with financial considerations (Lanier, 2013). This type presents the biggest difficulty for the nurses as they frequently experience the lack of resources.
In my advocacy efforts, I find it most suitable and available to use grassroots lobby. Campaign’s budget will not allow to employ a paid lobbyist or a political lobbyist. However, an obstacle presented by the grassroots lobby is that it may be time-consuming. Thus, it would be great to find financial support for the project and hire a paid lobbyist.
Probable Obstacles and Ways of Overcoming Them
Not all experience of preventive health measures has been successful. Frequently, there appear unexpected obstacles which put the campaign under threat and make its implementation impossible. For instance, a recent policy on improving women’s health care delivery failed due to several reasons (Backer, Geske, McIlvain, Dodendorf, & Minier, 2005). First of all, the number of practices chosen by researchers was too big: they attempted to evaluate seven practices, only two of which were successfully changed in the end. Also, the complexity of the project was underestimated. Finally, practice providers were not completely aware of the probable challenges, which led to the impossibility of dealing with these dangers (Backer et al., 2005). Such barriers may take place in any health advocacy campaign if the developers overlook them. Therefore, while creating a Campaign for Hypertension in African American Population, it is necessary to predict the possible obstacles and think of the ways of dealing with them.
First of all, the campaign should not comprise too many aims. The objectives should be not numerous and not too complicated. If a campaign developer has a clear structure and delineated goals, he/she will be able to cope with them. On the contrary, when the number of aims is too big, the campaign may become impossible to fulfill and will eventually fail.
Another obstacle may lay in the laws and regulations regarding the proposed campaign. In the case with an Educational Media Campaign, the difficulty may hide in organizing the media time. To overcome this barrier, it is necessary to meet with the leading TV and radio companies and negotiate about the broadcasting time.
Last, but most important, it is necessary to encourage the population to take part in the campaign. This barrier may be overcome by explaining people the aims of the project and the beneficial outcomes for their health.
Although some barriers to implementation of the campaign exist, it is possible to overcome them with carefully designed approaches. Legislative enforcing of the project involves getting acquainted with the existing regulations and coming up with new ideas. A combination of the established and new methods will enable the campaign’s success.
Backer, E. L., Geske, J. A., McIlvain, H. E., Dodendorf, D. M., & Minier, W. C. (2005). Improving female preventive health care delivery through practise change: An Every Woman Matters study.
Health and Human Services Department. (2015). The Affordable Care Act. Web.
Lanier, J. K. (2013). Government response: Legislation – politics: Playing the game. In J. A. Milstead (ed.), Health policy and politics: A nurse’s guide (4th ed.) (pp. 45-71). Sudbury, MA: Jones and Bartlett Publishers.
Schwartz, S. M., Ireland, C., Strecher, V., Nakao, D., Wang, C., & Juarez, D. (2010). The economic value of a wellness and disease prevention program. Population Health Management, 13(6), 309-317.
Tengland, P. (2010). Health promotion and disease prevention: Logically different conceptions? Health Care Analysis, 18(4), 323-341.
Windsor, R. A. (2015). Evaluation of health promotion and disease prevention programs: Improving population health through evidence-based practice (5th ed.). New York, NY: Oxford University Press.