A Discussion on Market Entry Timing

The author of the first discussion board analyzes the article of Magloff (2019) on market entry timing. I agree with my colleague that this article provides a comprehensive overview of the existing strategies and could be used by a company as a guide to deciding when to enter a foreign market. Besides, it was curious to know that it might be helpful to wait until the pioneers at the market lose their grip, and that time of year might affect a companys success (Magloff, 2019). However, the author of the discussion post fails to note that the process of preparation for the market entry is not based entirely on timing. For instance, the chances of success of a company might also be determined by its age (Yan and Williams, 2021). More precisely, the younger a company is at the moment of market entry, the higher its chances for success are (Yan and Williams, 2021). Still, the discussion post provides a decent overview of the existing methods for timing market entry. The author of the second discussion post analyzes the article of Schillemans (2015) that is dedicated to the issue of public sector accountability. It is challenging to distinguish the authors opinion on the analyzed article. Still, from the given post, it could be inferred that my colleague realizes the significance of public sector accounts for the quality of public sector organizations performance. It is necessary to note that it is difficult to create objective measurements for the extent of public sector accountability. This issue occurs because the effectiveness of accountability mechanisms largely depends on “the individual perception of accountability” (Overman, Schillemans, and Grimmelikhuijsen, 2020, p. 1). Concerning the given discussion post, it resembles the summary of the article because the author does not provide any personal thought related to the analyzed research paper or the topic of public sector accountability per se.

References

Magloff, L. (2019). Market entry timing in product marketing strategy. Chron.com. Web.

Overman, S., Schillemans, T., & Grimmelikhuijsen, S. (2020). A validated measurement for felt relational accountability in the public sector: Gauging the account holder’s legitimacy and expertise. Public Management Review, 1-20. Web.

Schillemans, T. (2015). Calibrating public sector accountability: Translating experimental findings to public sector accountability. Public Management Review, 18(9), 1400-1420. Web.

Yan, J., & Williams, D. W. (2021). Timing is everything? Curvilinear effects of age at entry on new firm growth and survival and the moderating effect of IPO performance. Journal of Business Venturing, 36(5), 1-18. Web.